About the Journal

Market Forces is a bi-annual HEC recognized (Y-category) research journal published by the College of Management Sciences. The journal is internationally abstracted and indexed by Ulrich, Advanced Science Index, EuroPub, WorldCat, Directory of Open Access Journals (DOAJ), OCLC, SIS, Google Scholar and Citefactor. Market Forces has an advisory and review board consisting of distinguished professionals from leading institutions in Pakistan and aboard. The journal publishes research papers, case studies, book reviews, policy papers and conference reports in the domain of management, marketing, finance, accounting, economics, supply chain management and contemporary issues. Market Forces has received wide acclaim from academic and research circles internationally and in Pakistan.