ALI, DR. TAHIR

• Market Forces Vol. 4 No. 2 (2008): Market Forces Research Journal Volume 4 No 2 - Articles
  HOW DO CONSUMERS EVALUATE BRAND- EXTENSIONS A FIVE-FACTOR APPORACH
  Abstract  PDF
• Market Forces Vol. 4 No. 3 (2008): Market Forces Research Journal Volume 4 No 3 - Articles
  Consumer Evaluaton of Distance and Close Extension
  Abstract  PDF