Khan, Marium Mateen, Institute of Business Management, Karachi, Pakistan

• Market Forces Vol. 14 No. 2 (2019): Market Forces Research Journal Volume 14 No 2 - Articles
  Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty
  Abstract  PDF
• Market Forces Vol. 14 No. 1 (2019): Market Forces Research Journal Volume 14 No 1 - Articles
  Antecedents to Employer Branding
  Abstract  PDF